There are many ways to promote your crypto project, and if you’re looking for the easiest, results-driven ways to do so, we’ve got you covered. Every founder wants their project to succeed, and how to promote your crypto project is a question that is still fueling sleepless nights around the globe.
First, it is crucial to know that there is an audience willing to invest in crypto projects in any particular industry. Statista reports that ‘the global user base of cryptocurrencies increased by nearly 190% between 2018 and 2020’ with market analysts expecting this mainstream crypto adoption to continue growing in 2023 – 2024.
Here, we’ve ranked the most effective methods to promote your cryptocurrency project to potential investors and community members and have also detailed how and why we’ve ranked them in this way.
10 Top Ways to Promote Your Crypto Project in 2023-2024
- Social Media – With over half the world using social media in 2022, these platforms are the most effective tool for any project.
- Search Engine Optimization (SEO) – Increase organic traffic to your website and garner visibility for your project at the same time.
- Influencer Marketing – Getting your project in front of an individual’s large and dedicated following.
- Content Marketing – Reusable materials that can be deployed across multiple fronts to build a brand image and increase customer confidence.
- Pay-Per-Click (PPC) Advertising – Big exposure while only paying for the leads you receive.
- Press Releases – For publicizing those significant milestone moments and getting them recognized by media outlets big and small.
- Referral and Affiliate Marketing – Incentivized marketing schemes for introducing your project to the audience of individuals and website owners.
- Crypto Marketing Agencies – Professional services to fast-track your project’s marketing success.
- Partnerships and Collaborations – Long-term benefits for projects, community members, and the industry they’re in.
- Email Marketing – The old ways die hard; email marketing keeps audiences engaged and increases brand loyalty.
10 Best Ways to Promote Your Crypto Projects Explained
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Here, we’ve detailed the most effective methods for how to promote a cryptocurrency project, what they can focus on, and what outcome they can achieve.
1. Social Media – Community Building and Engagement
For a multitude of reasons, social media platforms are one of everyone’s best advertising tools—and if you’re looking for how to market your crypto project for high engagement, then social media is your answer. You can use any and all social media platforms to promote your crypto project, but there are a select few platforms that the crypto community, your target audience, congregate on.
Most of the crypto conversation happens on X, making it the industry’s de facto public town square. It is also where a large amount of active crypto users get their news and interact with projects on a daily basis.
Here, you can effectively build a following, share updates, build your brand’s personality, engage with your community and other projects, run promotions and campaigns, share your content, and promote yourself as a thought leader.
Telegram is largely used for community chats and announcement channels. On Telegram you can share internal and external content, engage with your community, and drive hype in a channel focused solely on your project.
Discord is a hub for organized conversation, and community-centric projects, like meme coins, thrive here. You can use it to engage closely with, organize, and mobilize your passionate followers, as well as to reward them and share content.
Reddit is the site for more in-depth and engaging conversations with a broader crypto audience. Here, you can sometimes get good feedback on elements of a project. It is also an excellent place to plug big announcements, especially development milestones.
Social media can be time-consuming, which is why many opt for only a select few channels and employ a dedicated team member(s) to look after those accounts. Which you use depends on your goals and audience; however, drafting a plan of action and ideas for steady content distribution through social media channels along with dedicating time, or team members, to stay engaged and interact with users can help enhance results.
2. Search Engine Optimization (SEO) – Improving Visibility and Driving Organic Traffic
Leveraging SEO best practices should be a standard operating procedure for any company with a web presence. Search engine optimization is about much more than using keywords to rank content. There are three elements of SEO that a crypto project should focus on:
Technical SEO: According to HubSpot, 40% of users abandon a website that takes more than 3 seconds to load, and 47% expect it to load in two seconds or less. Keeping customers on your site is key to getting conversions, and search engines actively downgrade web pages that don’t load quickly. But site speed is just one of the many elements of technical SEO, and optimizing for mobile is also an essential aspect of SEO.
On-Page SEO: A combination of user experience, ensuring a clean website that fulfills user expectations, and keyword optimization to ensure users can find your page. over 60% of clicks are on the top 4 Google search results, and the #1 position accounts for almost 50% of these.
Off-Page SEO: This is the perceived authority of your website drawn from how many sites and which sites link back to yours. The rank of the other website is important; the more authoritative the website linking to yours, the higher your ranking goes.
Getting your website’s SEO right can increase your visibility, help you become associated with your niche, and drive organic traffic to your website and project. There are many tools and agencies that can help you with how to promote your crypto token using SEO.
3. Influencer Marketing – Easy and Powerful Tool for Bootstrapping a Community or Building Hype
7/10 people say they trust influencers as much as they trust the recommendations of real friends. Over 75% of brands have a dedicated budget for influencer marketing, and the influencer market has more than doubled since 2019. There are mega-, macro-, and micro-influencers to choose from, depending on your project’s budget and audience.
Especially in the early days, after your socials and website are up and running and you have some content flowing, influencers can help you tap into their band of loyal followers, help you build hype, and assist you in bootstrapping your community.
Ensuring your influencer marketing campaign has the desired results requires selecting an influencer who aligns with your project’s image and values and has an audience that is not dissimilar from your target audience.
The way you interact with influencers is also important. They can promote your crypto project & product themselves, or, for a more personal and valuable promotion, a project’s founder can appear on the influencer’s platform, in an interview or an AMA-style setting, to drive the project’s exposure and credibility.
4. Content Marketing – Reusable, Brand Building, Trust Creating Marketing
Any content you create can be utilized in the 3 avenues above:
- It can be SEO optimized
- Influencers can use it and point their audience to it
- It can be repeatedly shared on social media.
- Content marketing includes all forms of content, but articles, videos, and infographics are the most popular formats.
Most importantly, your content must be high quality content that generates value for your reader, who must also be able to relate to it—creating content that is digestible by beginners but also appealing to experts is the key to successful content.
5. Pay-Per-Click (PPC) Advertising – Only Pay for Leads While Receiving Consistent Brand Exposure
PPC adverts are audience-targeted ads, including paid SERP positions and social media adverts. What is beautiful about marketing your crypto project with PPC advertising is that you only pay when someone clicks on your ad, meaning that PPC comes with a lot of free brand exposure.
Almost all PPC services come with in-depth analytics that allow you to focus on specific keywords and audiences and to fine tune your choices, and marketing spend, in real-time.
6. Press Releases – Exposure to Large Audiences at Critical Moments
Correctly formatted and well-written press releases do require professional know-how. But, when done correctly, they can be the best place to promote your crypto project. Press releases can be picked up by numerous websites, in many niches, and transmitted to their audiences.
Press releases can be used to show off milestone achievements, along with your project’s USPs and growth ambitions. When building press releases it is imperative that you target the right audiences, and this is why many projects employ dedicated PR agencies for this task.
7. Referral and Affiliate Marketing – Incentivized Marketing Capitalizing on Other’s Audiences
With referral and affiliate marketing, individuals and companies take on the task to promote your crypto token while earning a commission for every person or sale they bring to your project. Like influencers, they leverage their own audience or authority to promote your crypto project.
In an Insider Intelligence survey, 31% of respondents said that affiliate marketing was one of their top 3 sources of income. One of the most important elements of affiliate and referral marketing is using those whose audience matches your target audience.
8. Crypto Marketing Agencies – Professional Work from Experienced Professionals
If you’re wondering how to market your crypto project, crypto marketing agencies bring the expertise to make results quick and easy. Dedicated crypto marketing agencies have the professional expertise, industry knowledge, and connections to get your project off to a flying start.
The downside is that quality expertise and knowledge come with a price tag to match.
9. Partnerships and Collaborations – United Under a Common Goal to Push Each Other Forward
Partnering with other crypto projects in your ecosystem or industry allows both parties to leverage the community of the other while uniting under a common goal. These can be in the form of direct partnerships, where platforms are linked and users get benefits, or forming alliances within sub-industries to improve the status quo and elevate everyone’s experience.
10. Email Marketing – Keep Audiences Engaged and Increasing Loyalty
Global email marketing revenue is expected to climb from $7.5bn in 2020 to $17.9bn in 2027. Many may write off email marketing, but when done correctly, it can be an efficient way of keeping your current user base engaged and creating more loyal followers. Correctly targeting and formatting email marketing campaigns is key to getting users to open them and follow your CTA.
What is Crypto Marketing?
Crypto marketing is the way to promote your crypto project or sale of products related to cryptocurrencies or, more often than not, the promotion of the sale of a cryptocurrency itself. A product built in the cryptocurrency industry is often called a project, and each project typically has its own token, set of NFTs, or both that is sold to raise funds, often with the promise of future utility.
Crypto marketing is the promotion or advertising of a crypto project, typically aiming to increase the project’s profile, credibility, and adoption by attracting new investors.
While similar, crypto marketing is different from traditional marketing because, as well as creating hype, educating end users, and building brand trust, crypto marketing also focuses on establishing and maintaining a community. Building a community is the biggest part of building a crypto project, and it is, therefore, one of the focuses of crypto marketers.
Once built, this community of investors can be utilized to advocate, or “shill”, a project—continuing to raise its profile in the many corners of the crypto- and real world.
What Are the Benefits of Promoting your Crypto Project?
Like any other product, a crypto project needs to conduct solid marketing efforts if it is going to rise above the noise and become successful. But what are the goals or benefits of promoting your crypto project?
Attract Investors, Build a Community
First and foremost, the main goal of crypto marketing is to attract investors to the project. These can be venture capitalists (VCs) looking to invest in promising projects in the crypto space or individuals, typically existing users and members of the crypto space, with whom your project resonates.
Both can provide a crypto project with the funds to bootstrap their development, but only a group of individual users can become the community that a crypto project needs to succeed.
Building a Brand Identity
All brands have their own identity, and those in the crypto-verse are no different. A brand’s identity is, especially by community members, often the most scrutinized element of a crypto project, and can be used to actively cultivate a community of follower. Marketing is required to establish your brand’s unique identity so it can stand out to potential investors and community members.
The overarching brand of the crypto industry is to change the world for the better, and having a sense of purpose is a strong feature in the identity of many crypto projects.
Building Trust and Proving Legitimacy
Crypto industry regulations are slowly being implemented in different countries, leaving much of the industry operating in a regulation-less Wild West. This leaves investors and community members vulnerable to scam projects, often called rug pulls.
To attract the attention of some of the most dubious crypto investors and community members, a project must build trust in their brand and the team by proving their legitimacy. This is done by being seen to be actively building and participating with the community.
Crypto marketing techniques such as interacting with influencers, being active on social media, and producing original and meaningful content are great for building brand trust and proving legitimacy.
Educating and Attracting Users
All crypto projects are unique in some aspect, even if they are very similar to other projects in their niche. Crypto marketing can promote these standout elements of a crypto project, educating users about it and attracting them to the project.
Some projects deal with more complex topics, such as a yield generating protocol that utilizes liquidity bonds and allows users to leverage their assets up to 200x. The average user will need to be educated as to what all of this means and how to use it. Being able to explain complex concepts in a manner people enjoy helps to increase confidence and attract users.
Can Crypto Marketing Agencies Help Promote your Crypto Presale?
Yes! There are crypto marketing agencies who specialize in this and will know exactly how to market your crypto token. They will know the best place to promote a crypto project and will have the expertise to help you and your project’s presale succeed.
Different crypto marketing agencies can focus on different elements of crypto project promotion. Some will specialize in marketing plans for bootstrapping projects and promoting presales, while others will focus on continuing the growth and maintaining the brand image of established projects. When selecting which crypto marketing agency to use, it is important to look at what they specialize in and what they’ve achieved for their previous clients.
How We Ranked the Top 10 Most Persuasive Ways to Promote Your Crypto Projects
There are a multitude of marketing tactics that can be used to promote a crypto project, and choosing how to spend your marketing budget involves weighing up the pros and cons of each method. Here are the factors that we took into account when we ranked the top ways to promote your crypto project.
ROI (Return on Invest)
Determining a marketing strategy’s ROI means looking at the efficiency or profitability of said strategy relative to its cost. Marketing strategies with a higher ROI offer the best return on initial investment, and, therefore, those with a higher ROI, such as social media, SEO, and influencer marketing, are some of the highest ranked.
As said, a community is one of the core elements of a successful crypto project, meaning that growing a community is one of the most important factors when promoting a crypto project.
Strategies that promote community growth rank more highly than others, as their influence lasts much longer than those that simply raise brand awareness and increase short-term exposure.
User engagement is a crucial metric when you want to drive the adoption of a crypto project, and the higher the level of user engagement from a marketing strategy, the more likely it is to help your project succeed.
Strategies, such as social media, influencer marketing, content marketing, and employing SEO tactics, all help to increase user engagement in a project, promoting community growth and increasing the overall profile of the project.
Traffic can relate to numerous elements of a project, including number of active protocol users, transaction count, and website visits. All marketing strategies aim to have an impact on traffic, some more than others, and some marketing strategies can cause a brief rise in traffic, while others can have a longer lasting impact on traffic, contributing more to a project’s likelihood to succeed. Those with a longer-lasting impact on traffic are ranked higher.
Each marketing tactic is limited by where and how it is employed. Social media, for example, is limited to the channel that it is posted on, and influencer marketing is limited to the audience of the influencer(s) you choose to use.
On the other hand, press releases, referral and affiliate marketing, and PPC advertising can have a much larger reach, reaching a much larger number of individuals and the fringes of your target audience.
Crypto regulations are evolving around the world, and this evolving regulatory climate means that crypto projects and crypto marketing agencies need to tread carefully and remain agile when selecting which marketing strategies to invest in.
Those least likely to come under regulatory scrutiny, such as content marketing, SEO, and social media marketing, rank higher because of the confidence with which they can be employed and can be considered some of the safest ways to market your crypto project.
Are There Risks Involved When Marketing a Crypto Presale?
The main risks when promoting your crypto presale are the failure of the promotion—potentially followed by the failure of the project—and the risk of violating the law in an ever-changing regulatory environment.
There will always be risks when stepping out to start promoting a cryptocurrency—which is a part of the excitement—however, these risks can be mitigated by employing a crypto-focused marketing agency and using their expertise to help you build a marketing plan. An alternate, albeit slower method, for marketing a crypto presale is to test different avenues to see what works and what doesn’t, gradually building an evidence-based strategy to market your project.
One of the other benefits of employing a crypto-focused marketing agency is that they are likely to be up-to-date with the regulatory environment in your region. This allows you to make marketing decisions that are legal in your region and won’t jeopardize the future of your project. If you violate regulations with your marketing efforts, you could be in trouble further down the line, so good legal counsel from someone with a solid understanding of cryptocurrency regulations is a must for any project that wants to avoid legal troubles.
While some tactics like social media, SEO, and content marketing are seen as essential tools to promote your crypto project, different marketing practices can be employed for different purposes, and, depending on your overall goal, different combinations can produce different results.
Choosing the right strategy for marketing your crypto project is crucial to its success. Involving or consulting with an experienced crypto advertising agency can help any crypto project decide which marketing avenues are best for them at their current stage. Ultimately, knowing your target market and delivering your message to that market is the overarching goal of crypto marketing.